︎ Constructing the Future
I worked with LA Metro and Heritage Tree Films to develop an educational mini-series showcasing construction progress on several mega construction rail projects. The videos were shot in both 2D and 360° formats. I spent several weeks in a hard hat and steel toe boots exploring LA’s most historic neighborhoods underground. I also wrote the script, formulated a marketing strategy and worked closely with media buyer, Civilian, on paid digital outreach. The most viewed video reached nearly 30k organic YouTube views in the first week of release.