︎ Expo Line to Santa Monica
︎ Campaign Manager
As the lead on LA Metro’s Expo Line to Santa Monica ridership campaign, I oversaw every aspect of marketing this new rail line, including writing the headline, managing the creative concepts, wireframing the website, paid media outreach, partnerships (KCRW and Uber) and marketing the opening day events. The opening was featured in the LA Times and The New Yorker. My team’s efforts led to over 80k riders opening weekend.