︎ Metro Micro
︎ Campaign Manager
I managed the marketing and communications for LA County’s rideshare service, Metro Micro. Although it was challenging to launch a service and build ridership during the pandemic, I was able to work remotely with my team and lead the development of the service name, vehicle design, how to and promo videos, and an organic and paid marketing campaign and digital strategy. Metro Micro was featured on Adam Conover’s TikTok, amounting to over 250k organic likes and a write up in Next City, where I was quoted. Micro is the largest public sector microtransit pilot of it’s kind, currently available in eight LA County zones.