︎ Metro Micro
︎ Campaign Manager
I managed the marketing and communications for the launch of LA County’s new shared ride service, Metro Micro. Although it was challenging to launch a service and build ridership during COVID, I was able to work remotely with my team and lead the development of the service name, vehicle design, how to and promo videos, an organic and paid marketing campaign and digital strategy. Micro is the largest public sector microtransit pilot of it’s kind, launching in nine zones.