︎ Expo Line to Santa Monica

︎ Marketing Campaign Manager / Copywriter

As the lead on the Metro Expo Line to Santa Monica ridership campaign, I oversaw every aspect of marketing this new rail line, including writing the headline, managing the creative concepts, developing the webpage, paid media outreach, partnerships (KCRW and Uber) and marketing the opening day events. The opening was written up in major publications like the LA Times and The New Yorker. My team’s efforts led to over 80k riders opening weekend.

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