Diana Ruzova is a writer based in Los Angeles. She has a BA in communication studies with an emphasis in mass media from UCLA, a certificate in creative writing from UCLAx, and an MFA in literature and creative nonfiction from the Bennington Writing Seminars. Diana has over ten years of experience in content marketing, production, and copywriting. Her essays and articles have appeared in the Los Angeles Times, Oprah Daily, New York Magazine’s The Cut, and other publications. Diana’s work centers around the contemporary immigrant experience.
I’m a freelance journalist and essayist. Things I’ve written about: Los Angeles, farmers markets, Russian-speaking banquet halls, immigrant nostalgia, relationships, friendship breakups, shame, a dinner cruise, what it means to be a good immigrant daughter, and the importance of public transportation. My essays have been featured in the LAist newsletter, the New York Times newsletter, and in Memoir Monday. Check out more of my writing here.
︎ K Line Grand Opening
︎ Campaign Manager
I led the marketing campaign for the grand opening of seven new K Line stations in South Los Angeles. The campaign consisted of paid, owned, and earned media and amounted to thousands of new Metro riders opening weekend. I also worked closely with Mobolaji at DreamSeeker Media on an artful promotional video.
︎ Metro Micro
︎ Campaign Manager
I managed the marketing and communications for LA County’s rideshare service, Metro Micro. Although it was challenging to launch a service and build ridership during the pandemic, I was able to work remotely with my team and lead the development of the service name, vehicle design, how to and promo videos, and an organic and paid marketing campaign and digital strategy. Metro Micro was featured on Adam Conover’s TikTok, amounting to over 250k organic likes and a write up n Next City where I was quoted. Micro is the largest public sector microtransit pilot of it’s kind, currently available in eight LA County zones.