Diana Ruzova

︎  Contact

I’m a thoughtful video producer, marketing campaign manager, and copywriter based in Los Angeles.

With over ten years of experience in communications, I’ve amassed a wealth of knowledge in navigating the creative process and managing high-visibility campaigns from conception to final delivery. I’m reliable, compassionate, and a deep thinker, selecting projects that benefit the greater good.

I’m also a freelance writer and Creative Nonfiction MFA candidate at Bennington College. 

︎ Metro Micro

︎ Marketing Campaign Manager

I managed the marketing and communications for the  launch of LA County’s new shared ride service, Metro Micro. Although it was challenging to launch a service and build ridership during COVID-19, I was able to work remotely with my team and lead the development of the service name, vehicle design, “how to” and promo videos, an organic and paid marketing campaign and digital strategy. Micro is the largest public sector microtransit pilot of it’s kind, launching in nine zones over the next few years.

︎ Bike the Movement

︎ Marketing Campaign Manager

I led the Bike the Movement campaign meant to empower Angelenos to embrace biking. This was a robust marketing campaign with both a traditional and paid media strategy, including billboards all over LA county. My team and I interviewed local bike advocates from the community and used their portraits and quotes for the creative campaign. The campaign delivered over 18k visits to the landing page.

︎ Expo Line to Santa Monica

︎ Marketing Campaign Manager / Copywriter

As the lead on the Metro Expo Line to Santa Monica ridership campaign, I oversaw every aspect of marketing this new rail line, including writing the headline, managing the creative concepts, developing the webpage, paid media outreach, partnerships (KCRW and Uber) and marketing the opening day events. The opening was written up in major publications like the LA Times and The New Yorker. My team’s efforts led to over 80k riders opening weekend.

︎ Eat Shop Play : Local Focus

︎ Producer / Campaign Manager

I developed these commercials with Metro and C3 Films to support small businesses and highlight Metro’s Eat Shop Play program. I also led the marketing outreach strategy with media buyer, Civilian, including YouTube pre-roll and discovery ads. The most popular of the 10 videos reached over 100k views on YouTube.