Diana Ruzova is a writer based in Los Angeles. She has a BA in communication studies with an emphasis in mass media from UCLA and a certificate in creative writing from UCLA Extension. Diana has over 10 years of experience in public and private sector content marketing. Currently, she is an MFA candidate in literature and creative nonfiction at the Bennington Writing Seminars where she is working on an essay collection about growing up in Los Angeles and the post-Soviet immigrant experience. Her writing has appeared in the Los Angeles Times, The Cut, theLAnd, Syllabus Project and other publications.
︎ Metro Micro
︎ Campaign Manager
I managed the marketing and communications for LA County’s newest rideshare service, Metro Micro. Although it was challenging to launch a service and build ridership during the pandemic, I was able to work remotely with my team and lead the development of the service name, vehicle design, how to and promo videos, and an organic and paid marketing campaign and digital strategy. Metro Micro was featured on Adam Conover’s TikTok, amounting to over 250k organic likes. Micro is the largest public sector microtransit pilot of it’s kind, currently available in eight LA County zones.