Diana Ruzova is a writer and campaign manager based in Los Angeles. She was born in Soviet Belarus and immigrated with her family to the US after the fall of the USSR. Diana earned her BA in communication studies with an emphasis in mass media from UCLA and received a certificate in creative writing from UCLA Extension’s Writers’ Program. Currently, Diana is a sr marketing officer at the LA Metro and a creative nonfiction MFA student at the Bennington Writing Seminars working on essays about Los Angeles and the contemporary immigrant experience. Her writing has appeared in The Cut, theLAnd, Syllabus Project and other publications.

︎ Contact


︎Other Projects 

︎ Copywriter

I wrote product descriptions for the Metro Shop, bios for Film Tribe, marketing copy for Access Services, and copy edited the introspective truth or dare game, SAY IT DO IT.

︎ Metro Micro

︎ Campaign Manager

I manage the marketing and communications for LA County’s new rideshare service, Metro Micro. Although it was challenging to launch a service and build ridership during COVID, I was able to work remotely with my team and lead the development of the service name, vehicle design, how to and promo videos, and an organic and paid marketing campaign and digital strategy. Metro Micro was featured on Adam Conover’s TikTok, amounting to over 250k organic likes. Micro is the largest public sector microtransit pilot of it’s kind, currently available in eight LA County zones.

︎ Bike the Movement

︎ Campaign Manager

I led LA Metro’s Bike the Movement campaign meant to empower Angelenos to embrace biking. This was a robust marketing campaign with both a traditional and paid media strategy, including billboards all over LA county. My team and I interviewed local bike advocates from the community and used their portraits and quotes for the creative campaign. The campaign delivered over 18k visits to the landing page.

︎ Expo Line to Santa Monica

︎ Campaign Manager 

As the lead on LA Metro’s Expo Line to Santa Monica ridership campaign, I oversaw every aspect of marketing this new rail line, including writing the headline, managing the creative concepts, developing the webpage, paid media outreach, partnerships (KCRW and Uber) and marketing the opening day events. The opening was featured in the LA Times and The New Yorker. My team’s efforts led to over 80k riders opening weekend.