︎  contact 

Hi there!

My name is Diana Ruzova.

I’m a freelance writerand a Creative Nonfiction MFA candidate at Bennington College.

I’m also a thoughtful marketing campaign manager. With over ten years of experience in communications, I’ve amassed a wealth of knowledge navigating the creative process and managing high-visibility campaigns from conception to final delivery.

I’m compassionate, reliable, and a deep thinker, selecting projects that benefit the greater good.

Based in Los Angeles. 

︎ Freelance Copywriter

I wrote product descriptions for the Metro Shop, bios for Film Tribe and marketing copy for Access Services. Most recently, I  wrote and edited copy for a cool new truth or dare card game called SAY IT DO IT.

︎ Metro Micro

︎ Marketing Campaign Manager

I managed the marketing and communications for the  launch of LA County’s new shared ride service, Metro Micro. Although it was challenging to launch a service and build ridership during COVID-19, I was able to work remotely with my team and lead the development of the service name, vehicle design, “how to” and promo videos, an organic and paid marketing campaign and digital strategy. Micro is the largest public sector microtransit pilot of it’s kind, launching in nine zones over the next few years.

︎ Bike the Movement

︎ Marketing Campaign Manager

I led the Bike the Movement campaign meant to empower Angelenos to embrace biking. This was a robust marketing campaign with both a traditional and paid media strategy, including billboards all over LA county. My team and I interviewed local bike advocates from the community and used their portraits and quotes for the creative campaign. The campaign delivered over 18k visits to the landing page.

︎ Expo Line to Santa Monica

︎ Campaign Manager 

As the lead on the Metro Expo Line to Santa Monica ridership campaign, I oversaw every aspect of marketing this new rail line, including writing the headline, managing the creative concepts, developing the webpage, paid media outreach, partnerships (KCRW and Uber) and marketing the opening day events. The opening was written up in major publications like the LA Times and The New Yorker. My team’s efforts led to over 80k riders opening weekend.